No visit to Charleston is complete without a stroll down Rainbow Row, one of the city’s most recognizable and picturesque landmarks. This charming stretch of 13 colorful Georgian row houses, located along East Bay Street between Tradd and Elliott Streets, is a true symbol of Charleston’s historic charm and Southern elegance.
Originally built in the 18th century, these buildings once sat directly on the banks of the Cooper River and served as commercial storefronts with living quarters above. However, after the Civil War, many of them fell into disrepair. It wasn’t until the 1930s and 40s that the area began its transformation. Inspired by colonial Caribbean hues, local resident Dorothy Haskell Porcher Legge began painting the houses in vibrant pastel colors, sparking a trend that turned this once-neglected street into one of Charleston’s most photographed spots.
Today, Rainbow Row stands as the longest intact row of 18th-century Georgian homes in the U.S., drawing visitors who come to admire its colorful facades and rich history. As you wander past these beautifully restored homes, you'll be stepping back in time while experiencing one of Charleston’s most beloved and iconic sights.
Whether you're snapping photos, taking a leisurely walk, or just soaking in the history, Rainbow Row is a must-see that perfectly captures the charm and beauty of Charleston. But please remember - these are privately owned homes, and people live in them, so it's of the utmost importance to be respectful.