BE is the fun and laidback retreat created by Nicole Billi and Mohamed Bousaadi, who treat all of their guests and staff like family. The couple first met in 2012 when Billi traveled from her hometown of Zurich, Switzerland, to Marrakech and fell in love—with both Bousaadi and his home country. The pair wed and are now the proud owners of one of the most vibrant riads in the city, blending Billi’s love of modern European design and Bousaadi’s dedication to preserving his cultural heritage. BE also has a yoga studio and spa, plus sells local crafts and artisanal goods. Keep a lookout for the riad’s four permanent guests: a rescue cat named Mushkila—which means “Trouble” in Darija (Moroccan Arabic) and three tortoises called Couscous, Tajine, and Tajnjia, after some of Morocco’s most beloved dishes.