The Panificio Malatesta bakery sells its baked goods like breads and our favorite torte d' erbe, vegetable pies of the Lunigiana, in a little store with fruits, vegetables, and salumi, or cold cuts as we'd call them. Look closely on the refrigerated case, and you'll see the names of the people who've made those cured meats. If you want non-industrial meats, try here and have a picnic.