Loulou Plage & Restaurant is a high-end beach club and restaurant located on Pampelonne Beach in St. Tropez. The restaurant and beach have become an iconic landmark location for VIPs and other celebrities since its grand opening in 2019. Loulou offers guests a luxurious, stylish experience with sun-kissed Italian classics, an extensive wine and cocktail list, quirky decor that pays homage to the glamor of 1950s Saint Tropez, crisp blue Mediterranean waters for swimming, and relaxing beach beds to catch the probable rays. Guests can dance the day away or jump into the delicious menu as DJ sets throughout the afternoon keep the party going. With its old-world charm mixed with modern style, the timeless elegance of Loulou is sure to enchant those seeking an authentically French Riviera ‘art of living’ experience.