How to Avoid Overtourism in Japan (2025)

This map highlights the concentration of foreign visitors—darker blue areas indicate higher numbers of tourists. Unsurprisingly, Tokyo, Osaka, Chiba, and Kyoto stand out as the most visited areas, and it makes sense—these cities are home to major airports and iconic landmarks.

While it’s perfectly fine to start your journey there, I’d like to suggest going beyond the well-trodden Golden Route. These areas are more crowded than ever, with increasing tourist traps that can detract from an authentic experience. Instead, consider a different itinerary that takes you off the beaten path and lets you experience Japan’s quieter, hidden gems.

If you’re landing in Tokyo:
Head north and explore the stunning Tohoku region. This area is often overlooked by tourists but offers breathtaking landscapes, rich cultural traditions, and incredible food. Tohoku is a treasure trove of natural beauty and local charm. Renting a car or using the JR Tohoku Pass is the best way to immerse yourself in this peaceful region.

If you’re landing in Osaka:
Venture south to Shikoku, an island full of hidden gems that boasts rugged coastlines, serene pilgrimage routes, and some of the most scenic cycling paths in Japan.

By choosing these alternative routes, you’ll not only avoid overtourism but also discover parts of Japan that are rich in authenticity and tranquility.

Highest Visit Rates (Most Crowded Prefectures)

1. Tokyo (52.9%): As the nation’s capital, Tokyo unsurprisingly tops the list with more than half of foreign tourists visiting. Its global reputation, accessibility, and status as a hub for culture and business make it a hotspot.

2. Osaka (39.6%): Known for its food scene and proximity to Kyoto and Nara, Osaka draws significant numbers of international travelers.

3. Chiba (37.5%): Home to Narita International Airport and Tokyo Disneyland, Chiba attracts large crowds, particularly families and transit travelers.

4. Kyoto (29.8%): Famous for its temples, shrines, and historical significance, Kyoto remains one of the most visited and, often, overcrowded destinations.

Lowest Visit Rates (Least Crowded Prefectures)

• Shimane Prefecture (0.2%): As one of the least visited prefectures, Shimane offers serene experiences, including the iconic Izumo Taisha Shrine and beautiful coastal views.

• Fukui Prefecture (0.2%): Known for the stunning Tojinbo Cliffs and Eiheiji Temple, Fukui remains underexplored despite its natural and cultural beauty.

• Tokushima Prefecture (0.2%): Featuring the Awa Odori Festival and the scenic Iya Valley, Tokushima is a hidden gem with little foreign tourist traffic.

• Kochi Prefecture (0.3%): With its rugged coastline, Shimanto River, and rich history, Kochi is ideal for travelers seeking solitude.

• Tottori Prefecture (0.3%): Famous for its sand dunes and natural landscapes, Tottori offers tranquility far from the crowds.

Avoiding Overtourism: Recommendations

1. Choose Low-Visit Prefectures:
   If you want to avoid overtourism, consider visiting regions with fewer tourists, such as Shimane, Fukui, Kochi, and Tokushima. These prefectures offer authentic cultural experiences, breathtaking natural beauty, and a peaceful atmosphere far from the bustling tourist hubs.

2. Rethink Popular Routes:
   Instead of following the typical Golden Route (Tokyo, Osaka, Kyoto), explore alternatives like heading north to the Tohoku region (e.g., Aomori, Akita, Yamagata) or venturing south to Shikoku or Kyushu. These regions feature pristine nature, local cuisine, and unique traditions.

3. Time Your Visit Strategically:
   Even in popular prefectures like Kyoto or Osaka, you can avoid peak tourist crowds by traveling during off-peak seasons or visiting early in the morning or late in the evening.