Forget your commercial mass-produced swiss chocolates like Laderach or Cailler, if you're talking about AUTHENTIC, LOCAL chocolates, then you definitely have to try Max Chocolatier. This brand is definitely my benchmark for quality Swiss chocolates.They only have two outlets, one here in Lucerne, the other in Zurich!

Once you enter the chocolate boutique, you will greeted with a sample and feel free to seek help from the friendly and very knowledgeable shop assistants, who can provide you more explanation on the taste profile of each chocolate, and even help you customise a chocolate box, which makes an incredibly souvenir gift.

And also, Max Chocolatier also has the BEST hot chocolate n town, perfect for beating those cold winters or rainy days!