Ssamzigil is a unique shopping complex located in the heart of Insadong. The building is designed like a spiral walkway, with various shops and cafes lining each floor. It's a popular spot for tourists and locals alike to shop for traditional Korean souvenirs, modern fashion, and handicrafts. Additionally, there are galleries, studios, and performance spaces that showcase the works of local artists and designers. The charming atmosphere, diverse range of stores, and cultural significance of the area make Ssamzigil a must-visit destination in Seoul.