The sugar cane rum is a big deal on Madeira Island and used in the delicious poncha drink, you likely will drink a lot of, so visiting the old distillery is worth doing. Here you get to see how the sugar canes are processed in the beautiful 100-year-old steam-powered machinery. Entrance is free!
Our video from there: https://youtu.be/NhgbD3AqF6k?t=433