Fortnum & Mason is a famous department store in London. The main store is located at 181 Piccadilly, where it was established in 1707 by William Fortnum and Hugh Mason. Founded as a grocery store, Fortnum's reputation was built on supplying quality food, and it saw rapid growth throughout the Victorian era. Although Fortnum's developed into a department store, it continues to focus on stocking a variety of exotic and speciality food along with 'basic' provisions. It is known for its food hampers. The main store has since opened several other departments, such as the gentlemen's department on the first floor. It also contains a tea shop and several restaurants.