Hamleys is a world-famous toy store, owned by Reliance Retail and listed in Guinness World Records as the oldest toy store in the world. It has 15 stores in the UK and over 90 franchises all around the globe. Its flagship store on Regent Street in London has seven floors, each with different types of toys from dolls to interactive games. From its opening in 1760 by William Hamley to present day, it has charmed children of all ages across the world with its playful displays and imaginative decorations. It has even been granted royal warrants by Queen Mary and Queen Elizabeth II! With its bright lights and inviting windows, Hamleys is at the centre of many joyful memories for families visiting London.