66°North is Iceland's most popular outwear clothing brand. Founded in 1926, the company specializes in outdoor apparel and accessories designed to withstand the harsh Icelandic climate. Their products are made with high-quality materials and feature innovative designs that are both stylish and functional. It can be rather pricey but in this one there's also an outlet so you can make a great deal. Remember to ask for tax free to take with you to the airport and save additional 20% on your purchase.