Times Square, located in Midtown Manhattan, New York City, is a bustling commercial intersection and entertainment hub known for its bright lights, digital billboards, and 24/7 businesses. It's like the heart of Broadway, attracting millions of tourists annually and serving as the site for the iconic New Year's Eve ball drop. Originally named Longacre Square, it was renamed Times Square in 1904 after The New York Times moved there. With its rich history, vibrant atmosphere, and constant buzz, Times Square truly lives up to its reputation as "the Crossroads of the World."