Piazza Santa Maria Novella in Florence is a charming square that revolves around the stunning Santa Maria Novella Church. The square has a rich history dating back to the 13th century, with festivals and events adding to its lively atmosphere. Visitors can enjoy the beautiful Renaissance facade of the church, as well as explore nearby attractions like the Novecento Museum and Officina Profumo Farmaceutica di Santa Maria Novella. With elegant hotels and restaurants offering picturesque views, Piazza Santa Maria Novella is a must-visit spot for soaking up the beauty and culture of Florence.