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Luxurious Italian brand with heritage
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Message from Valeria

Keep an eye on Officina Profumo-Farmaceutica di Santa Maria Novella, one of the most magical places in Florence. An ancient pharmacy dating back to 1221, this place once belonged to the Dominican friars who used to grow medicinal herbs in the aforementioned gardens. They would then create tinctures, balms, and various drugs to sell in this pharmacy. Today, you can buy amazing and very high-quality creams, balms, soaps, and perfumes here, as well as attend various exhibitions, ranging from historical ones, exploring the long history of the pharmacy, to temporary immersive exhibitions.

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