The WOW Museum in Zurich is a mind-bending experience where nothing is as it seems. With 12 unique illusion rooms, digital guides, photo stations, and interactive quiz stations, you'll have a blast exploring optical illusions and challenging your perception of reality.

Location: Werdmühlestrasse 10, 8001 Zürich

Website: www.wow-museum.ch

Open: daily except Tuesdays

Tickets: Best to book a time slot in advance a couple days before your visit. Discount with Zürich Card.

People of all ages, from young children to teens to adults, will have fun here. It’s very sensory oriented and doesn’t require much explanation, which means young kids can easily engage and enjoy the experience without understanding what’s really going on.

The staff are ready to help and very friendly, giving you special insight on various installations and even doing magic tricks, which was a big hit with my kids.

I’d plan for about 90 mins and encourage you to take your time, not hurry through each room.