Yeonnamdong is a charming neighborhood in Seoul that's become a hot spot for the Millenials and Gen-Zers of Korea. The area is dotted with an array of independent stationery shops, offering a wide selection of cute and quirky trinkets, stationery items, and home goods. Visitors can browse through a treasure trove of unique products, ranging from decorative stickers and washi tape to notepads, pens, and desk accessories. The shops also feature a variety of items that make for great souvenirs or gifts, such as postcards, bookmarks, and tote bags adorned with adorable designs. With its cozy and whimsical atmosphere, shopping for stationery in Yeonnamdong is a delightful experience that's perfect for those who appreciate the finer details of everyday life.

1. Mallang: 23 Donggyo-ro 46-gil, Mapo-gu, Seoul

2. The Day, Bom: 1F, 33 Donggyo-ro 46-gil, Mapo-gu, Seoul (Next to Dongjin Market)

3. Adorable Me: 27-8 Donggyo-ro 38-gil, Mapo-gu, Seoul