Florence Shopping
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Message from Clara Alessandra

Florence is one of the best places for shopping.

The main roads you don't wanna miss to go shopping are:

Via Roma and Via dei Calzaiuoli

Florence’s main shopping hub is made of two key streets that bridge the iconic Duomo and the main square of Piazza della Signoria. On Via Roma, find high-end brands like Miu Miu, Armani and the paradise that is Luisa via Roma. With a history that dates back to 1930, the destination today is home to the latest designs by luxury labels, including Valentino and Fendi on its ground-floor showroom. Nearby, the La Rinascente department store has six floors dedicated to fashion and homewares with a roof terrace ideal for a post-shop spritz, while Via dei Calzaiuoli houses high street labels like Calzedonia. Retail outlet Coin also reopened in December 2022 after closing a year prior, and can now be found five minutes away, opposite the Uffizi Gallery.

Via dei Serragli

Over the river Arno, the Oltrarno district is famed for its artisan workshops. Clothing at Frame and leather goods at Quoio will keep any avid shopper busy. To cover all of your shopping bases, indulge in locally made hats and shoes at Reinhard Plank and jewellery at Nokike Atelier.

Via de’ Tornabuoni

Any shopper eyeing designer labels will come here to find the crème of the crop: Gucci, Pucci and Prada, to name a few. The pedestrianized street is elegant and calls for window-shopping while walking around. Be sure to pop into cosmetic store Olfattorio Bar a Parfums for a sensual experience and dive into the basement at Palazzo Spini Feroni, home to Ferragamo, for a history lesson in shoemaking since the 1920s.

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