Lotte Arai Resort in Niigata is a snow lover's paradise with top-quality powder and plenty of free-ride zones to explore. I decided to include this because it is quite a unique resort for Japan. It has been influenced by the Korean owned company to create an international "luxury" feel which is quite different for Japan.

Lotte Arai Ski Resort stands out as one of Japan's most unique ski destinations, especially for powder enthusiasts. Known for having some of the deepest and most abundant powder snow in the country, Lotte Arai offers a backcountry-like experience on groomed resort grounds. Here’s what makes it truly special:

1. Untouched Powder: Unlike most resorts, Lotte Arai maintains large ungroomed areas, allowing skiers and snowboarders to carve fresh lines through natural, untouched powder. This makes it a haven for powder hounds seeking soft snow and thrilling terrain.

2. Advanced Terrain: With some of the steepest and most challenging slopes in Japan, the resort has a natural appeal for experienced skiers and snowboarders. The expansive off-piste zones and tree runs offer the kind of terrain that advanced riders crave.

3. High Snowfall: Positioned in Niigata Prefecture, known for heavy snowfall, Lotte Arai receives a remarkable amount of fresh snow each season, making for consistent powder days and longer ski seasons.

4. Luxury Amenities and Onsen: The resort provides an upscale experience with premium amenities, including a top-tier onsen with panoramic mountain views, ideal for unwinding after a day in the snow.

5. Adventure Options: Beyond skiing and snowboarding, Lotte Arai also offers activities like snow tubing, zip-lining, and snowshoeing, providing a full adventure experience in a scenic, mountainous setting.

For skiers and snowboarders who dream of powder-filled, off-piste runs in a luxurious setting, Lotte Arai delivers a unique experience that combines the thrill of deep snow with top-quality accommodations and amenities.

My POV pros: Love the big powder days here, it can be wild! The resort infrastructure is great as is the hotel accommodation and facilities. Restaurant options are awesome! They have year round activities. Oh! The COFFEE at Myoko Coffee at the base of the gondola is gooood!

My POV cons: Everyone loves this place. Avoid avoid avoid on weekends when locals drop in. The top lifts are some of the worst human traffic jams on Honshu. The conditions are quite coastal here meaning the snow can get chunky by lunchtime as it gets warm around here and people slash the snow. The price is higher than anywhere else around. The snow get be very heavy here and the resort plays it safe (which is great) but it can lead to gondola closures and long long lines.